Overview of Invisible Influence Book

If you re like most people, you think that your choices and behaviours are driven by your individual, personal tastes and opinions.You picked a jacket because you liked the way it looked. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions seems so obvious that it is not even worth mentioning. Except that it s wrong.Without our realizing it, other people s behaviour what psychologists call social influence has a huge influence on everything we do at every moment of our lives, from the mundane (which movie to see or place to have lunch) to the momentous (which career path to take or person to marry).We make riskier decisions because someone patted us on the shoulder. We like the name Mia because Madison and Sophia are popular names this year. Even strangers, or people we may never meet, have a startling impact on our judgments and decisions: Our attitudes towards a welfare policy totally shift if we re told it is supported by Democrats versus Republicans, even though the policy is the same in both cases.But social influence doesn t just lead us to do the same things as others. Like a magnet it can attract, but it also can repel. In some cases we conform, or imitate others around us. But in other cases we diverge, or avoid particular choices or behaviours because other people are doing them. We stop listening to a band because they go mainstream. We skip buying the minivan because we don t want to look like the soccer mom.By understanding how social influence works, we can decide when to resist and when to embrace it: we can affect others behaviour and use others to help us make better-informed decisions.

• Book Type :

Social Sciences

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

272 pages

• ISBN - 10 :

1471148041

• Invisible Influence Published On :

2016

• Resource:

Textbooks, Social Sciences Books for Students, Teachers, Graudates, Professionals and all others

Disclaimer:

• Invisible Influence Book is not for reading online or for free download in PDF or eBook format.
• Table of Contents,Index,Syllabus,summary and image of Invisible Influence book may be of a different edition or of the same title.
• Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.