Key MBA Models: The 60+ Models Every Manager and Business Student Needs to Know Book Information:

s is a one-stop-shop for all business course students and practicing managers. It contains the core management models from each business discipline from Strategy and Finance to Marketing and Accounting and distils them into concise summaries of what they are and how to apply them. Written by London Business School Professor Julian Birkinshaw, it covers the essential models that all business students and managers need to know. Themed around the course modules on an MBA, the 60+ models fall into the following categories: Strategy Business Economics Finance Decision Science Accounting Operations Marketing Organisational Behaviour The term model is used loosely in some cases it might be a framework (The 4 Ps of Marketing, Porters Five Forces), in some cases it might be an important concept (open innovation or customer orientation), and in some cases it might be a technical model (the Capital Asset Pricing Model). Built on research with academics from the top international business schools, this book is an essential reference guide for every manager and MBA.

• Book Type/Genre :

Business & Finance

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

Page count varies on each edition/reprint

• ISBN - 10 :

• Key MBA Models: The 60+ Models Every Manager and Business Student Needs to Know Published On :

• Resource:

Higher Education Textbooks, Business & Finance Book is recommended for Students, Teachers, Graduates, Professionals, and all bibliophiles

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