Legends in Marketing: Christian Grnroos: Christian Gronroos Book Information:

The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work.The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This seventh set in the series, consisting of 8 volumes, is a tribute to Dr. Christian Grnroos. One of the fathers of the school of service marketing and management that has internationally been labelled as The Nordic School of thought, Christian Grnroos has came out as the professor with the highest impact in two separate studies about the academic and societal impact of professors in business administration in Finland in 2007.Volumes in this set include:Volume 1: Service MarketingEditor: Raymond P. FiskVolume 2: Service ManagementEditor: Bo EdvardssonVolume 3: Service LogicEditor: Tore StrandvikVolume 4: Service QualityEditor: Larry CrosbyVolume 5: Relationship MarketingEditor: David BallantyneVolume 6: Marketing TheoryEditor: Rod BrodieVolume 7: Marketing CommunicationEditor: Don SchultzVolume 8: Internal Marketing, Research Approach and Other WorksEditor: Lars-Johan LindqvistTable of Contents:Volume I: Service MarketingVolume Introduction: An introduction to Christian Grnroos's Contribution to Service Marketing Raymond P. FiskThe Marketing of ServicesService Reflections: Service Marketing Comes of AgeMarketing Services: The Case of a Missing ProductA Winning Service Offer in Car Rental (with Hans ke Sand)A Relationship Approach to Marketing of Services: Some ImplicationsFundamental Research Issues in Services MarketingDeveloping the Service Offering - A Source of Competitive AdvantageThe Nature of Service MarketingSeven Key Areas of Research According to the Nordic School of Service MarketingInnovative Marketing Strategies and Organization Structures for Service FirmsDesigning a Long Range Marketing Strategy for ServicesAn Applied Theory for Marketing Industrial ServicesMarketing Services: A Study of the Marketing Function in Service FirmsA Service-orientated Approach to Marketing of ServicesThe Service Marketing Confusion and a Service-Oriented Approach to Marketing PlanningPerspectives of Other ScholarsChristian Grnroos: Services Marketing Pioneer, Thought Leader and Legend Mary Jo BitnerService Marketing-Ahead of Its Times, Industry and Mainstream Marketing Per KristenssonHe Truly is a Legend of Marketing Steve BaronRay Fisk Interviews Christian Grnroos: There is Still too Much Lip Service to Service MarketingVolume II: Service ManagementVolume Introduction: Perspectives on Grnroos' Contributions to Service Management Research and Practice Bo EdvardssonService Productivity: Towards a Conceptualization of the Transformation of Inputs into Economic Results in Services (with Katri Ojasalo)Servicizing the Customer Relationship: Supporting Customer Value through Customer Relationship ManagementSpotlight on Dr. Christian GrnroosThe Role of Service Recovery: Administrative, Defensive and Offensive Management of Service FailuresDesigning ServiceFrom Scientific Management to Service Management: A Management Perspective for the Age of Service CompetitionContributions from the Nordic School of Services and Scandinavian ManagementFacing the Challenge of Service Competition: The Economies of ServiceScandinavian Management and the Nordic School of Services-Contributions to Service Management and QualityService Management: A Management Focus for Service CompetitionPrinciples of Service ManagementManaging Service Culture: The Internal Service ImperativeAssessing the Competitive Edge in the New Competition of the Service Economy: The Five Rules of ServiceMarket-Oriented Management in Service BusinessesPerspectives of Other ScholarsService Operations and Service Management Chris VossChristian Grnroos: A Visionary Pioneer Gran SvenssonThe Feisty Pioneer of Service Marketing and Management Jochen WirtzBo Edvardsson Interviews Christian Grnroos: Implementing a Service Perspective on Business Requires Service ManagementVOLUME III: Service LogicVolume Introduction: Service Logic-An Introduction to Christian Grnroos's Contribution to Service Logic Tore StrandvikCritical Service Logic: Making Sense of Value Creation and Co-creation (with Pivi Voima)Value Co-creation in Service Logic: A Critical AnalysisService as Business Logic: Implications for Value Creation and Marketing (with Annika Ravald)Adopting a Service Logic in Manufacturing: Conceptual Foundation and Metrics for Mutual Value Creation (with Pekka Helle)Service Logic Revisited: Who Creates Value and Who Co-creates?The Interaction Concept and Its Implications for Value Creation and Marketing in Service Businesses (with Tore Strandvik)Adopting a Service Logic for MarketingWhat Can a Service Logic Offer Marketing Theory?The Value Concept and Relationship Marketing (with Annika Ravald)New Competition in the Service Economy: The Five Rules of ServiceService Orientation in Industrial Marketing (with Evert Gummesson)An Applied Service Marketing TheoryPerspectives of Other ScholarsChristian Grnroos: A Genuine Creator of Value James G BarnesThe Quest to Capture the Service Logic Anders GustafssonCreating Use-Value with Christian Grnroos Kaj StorbackaTore Strandvik Interviews Christian Grnroos: Service Logic Means Taking Responsibility for the Customer's Everyday PracticesVolume IV: Service QualityVolume Introduction: Service Quality - An introduction to Christian Grnroos's contribution to Service Quality Larry CrosbyInterpretations of service marketing concepts (With Kauppinen-Risnen, Hanneleand Gummerus, Johanna)The Perceived Service Quality Concept - A Mistake.Managing Customer Relationships for Profit: The Dynamics of Relationship Quality. (With Storbacka, Kaj, Strandvik, Tore)Towards A Third Phase in Service Quality Research: Challenges and Future Directions.How Quality Came to Service and Where It Is Going.Service Quality: The Six Criteria of Good Perceived Service QualityQuality of Services - Lessons from the Product Sector (With Gummesson, Evert)Developing Service Quality: Some Managerial ImplicationsService Quality Improvement Programs: A Conceptual AnalysisA Service Quality Model and Its Marketing ImplicationsThe Performance Circle Concept - Applying Quality Circles as an Internal Marketing ToolPerspectives of Other ScholarsConceptualizing and Measuring Perceived Service Quality: The Insights of Christian Grnroos J Joseph Cronin, Jr.Putting Service Quality into Perspective: Contributions of Christian Gronroos Gary L FrankwickAcknowledging Christian Grnroos and His Contributions to Advancing Service Quality Research Dwayne GremlerLarry Crosby Interviews Christian GrnroosVolume V: Relationship MarketingSeries Introduction Jagdish N. ShethSet Introduction Jagdish N ShethVolume Introduction: The Changing Domain of Relationship Marketing: An Introductory Commentary David BallantyneReturn on Relationships: Conceptual Foundation and Measurement of Mutual Value Gains from relational Business Engagement, (With Helle, Pekka)A Service Perspective in Business Relationships: The Value Creation and Marketing Interface.Relationship Marketing as Promise Management.Love at First Sight or a Long-Term Affair? Different Relationship levels as Predictors of Customer Commitment. (With Sksjrvi, Maria, Helln, KatarTaking a Customer Focus Back into the Boardroom: can Relationship Marketing do it?Creating a Relationship Dialogue: Communication, Interaction and Value.Relationship Marketing: The Nordic School Perspective.Relationship Marketing: Challenges for the Organization.Value-Driven Relational Marketing: From Products to Resources and Competencies.Relationship Marketing: Strategic and Tactical ImplicationsRelationship Marketing: The Strategy ContinuumFrom Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing.Relationship Approach to Marketing in Service Contexts: The Marketing and Organizational Behavior Interface.Marketing Redefined.Perspectives of Other ScholarsRelationship Marketing: A Review of the Scholarly Contribution of Christian Grnroos Adrian PayneChristian Grnroos: Architect of Truth Michael SarenChristian Grnroos, a personal appreciation Richard VareyDavid Ballantyne Interviews Christian Grnroos: Relationship Marketing will be Important for Businesses in FutureVOLUME VI: Marketing TheoryVolume Introduction: Marketing Theory - An introduction to Christian Grnroos's contribution to S Marketing Theory Rod LiodiePromise Management: Regaining Customer Management for MarketingTowards a Contemporary Marketing TheoryOn Defining Marketing: Finding a New Roadmap for Marketing.Marketing, a Discipline in CrisisIntroduction. I did it my way.A crisis in marketing? Interview with Christian Grnroos (with a commentary Victoria Little).Who Moved My Value? Customers, not companies, create value (with Crosby, Lawrence Aand Johnson, Sheree L)Contemporary Marketing: A Comparison of Practices in New Zealand, Scandinavia and Thailand. (With Liodie, Roderick J. and Helenius, Tiina)Comments on "Nordic perspectives on relationship marketing". (With Gummesson, Evertand Lehtinen, Uolevi)The Rise and Fall of Modern Marketing - and its Rebirth.Quo Vadis, Marketing? Toward a Paradigm Shift in Marketing.The Marketing Strategy Continuum: Toward a Marketing Concept for the 1990's.Defining Marketing: A Market-Oriented Approach.Perspectives of Other Scholars (Commentaries)What - really - is marketing? Richard Liookes and Vicki LittleChristian Gronroos -Well Known and Widely Read Michael J BakerJaqueline PelsRod Liodie Interviews Christian Grnroos: Service Logic, Customer Relationship and Promise Management can Reinvent MarketingVolume VII: Marketing CommunicationVolume Introduction: Marketing Communication - An introduction to Christian Grnroos's contribution to Marketing Communication Don SchultzRethinking Marketing Communication: From Integrated Marketing Communication to Relationship Communication (With Finne, ke)The Four Dimensions of Value in Lianding. The Liand Value Process from Value Proposition to Value Fulfilment (With Lindberg-Repo, Kirsti)Managing Liand Relationships and ImageConceptualising Communication Strategy from a Relational Perspective (With Lindberg-Repo, Kirsti)The Relationship Marketing Process: Communication, Interaction, Dialogue, ValueManaging Total Integrated Marketing CommunicationWord-of-Mouth Referrals in the Domain of Relationship Marketing. (With Lindberg-Repo, Kirsti)Integrated Marketing Communications: The Communications Aspect of Relationship Marketing. (With C Lindberg-Repo, Kirsti)Perspectives of Other Scholars (Commentaries)The Earth Moved... Gayle KerrMy Journey with Christian Grnroos: The Seasoned Navigator and Integrated Spirit Philip J KitchenChristian's Contribution provide food-for-thought to Marketing Scholars Dr. Kirsti Lindberg-RepoKey Intersections in IMC and Relationship Marketing: A Tribute to Christian Grnroos Sandra Moriarty and Tom DuncanDon Schultz Interviews Christian Grnroos: Digital Social Media don't Change Marketing CommunicationVolume VII: Internal Marketing, Research Approachand Other WorksVolume Introduction: Service Management - An introduction to Christian Grnroos's Contribution to Service Management Lars-Johan LindqvistOn Christian Grnroos's Scholarly ApproachI Did It My Way (In Services Marketing Self-Portraits: Introspections, Reflectionsand Glimpses from the Experts)The Emergence of the New Service Marketing: Nordic School Perspectives (With Gummesson, Evert)Internal MarketingInternal Marketing - A Relationship Perspective. (with Voima, Pivi)Developing Customer-Conscious Employees at Every Level: Internal Marketing. (With George, William R.)Internal Marketing. (with Compton, Fran, George, William R.and Karvinen, Matti)Internal Marketing - Theory and PracticeInternal Marketing - An Integral Part of Marketing TheoryOther PublicationsWhy does Language Matter in Services? Challenges and Propositions for Service Research (With Holmqvist, Jonas)The Hyliid Consumer. Exploring Hyliid Consumption Behaviour. (With Ehrnrooth (Leppnen), Hanna)Transforming a Manufacturing Firm into a Service Business.The NetOffer Model: A Case Example from the Virtual Marketspace. (With Heinonen, Fredrik, Isoniemi, Kristina and Lindholm, Michael)Internationalization Strategies for Services.Motivating your Patients: Marketing dental services. (With Masalin, Kai)Industrial Marketing under Employee ParticipationThe Need for a System for an Extensive Information Analysis of Specific Marketing Decisions.Perspectives of Other Scholars (Commentaries)An essay on Christian Grnroos's Contributions through the Lenses Provided by Richard Normann's Work Mikael Paltschik and Rafael RamirezGenerating Nordic School Marketing Theory Evert GummessonChristian liought Service Marketing thinking into Marketing Paradigm Philip KotlerLars-Johan Lindqvist Interviews Christian Grnroos: 'Internal marketing has not Evolved as much as I would have Expected

• Book Type :

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

1968

• ISBN - 10 :

8132110021

• Legends in Marketing: Christian Grnroos: Christian Gronroos Published On :

2 Dec 2013

• Resource:

Textbooks & Study Guides, Higher Education Textbooks, Legends in Marketing: Christian Gr, , , Books for Students, Teachers, Graudates, Professionals and all others

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