Loyalty Rules!: How Today''s Leaders Build Lasting Relationships Book Information:

tlines a strong argument for companies to develop policies that foster loyalty among customers and employers." "Financial Times". In this provocative yet practical book, Fred Reichheld argues that loyalty provides the acid test for leadership in today's volatile business environment, and that most leaders deserve failing grades. Reichheld's 1996 international bestseller, "The Loyalty Effect", set out his theory and convincingly established the link between loyalty and bottom-line profits. In "Loyalty Rules", he moves from theory to practice, using vivid stories from many of today's most successful companies to illustrate how superior leaders create networks of mutually beneficial, trust-inspiring partnerships between customers, employees, suppliers, and investors.

• Book Type/Genre :

Business Finance

• Book Binding :

Paperback

• Language :

• Number of Pages :

Page count varies on each edition/reprint

• ISBN - 10 :

• Loyalty Rules!: How Today''s Leaders Build Lasting Relationships Published On :

• Resource:

Higher Education Textbooks, Business Finance Book is recommended for Students, Teachers, Graduates, Professionals, and all bibliophiles

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