Management of a Sales Force
Book Title: | Management of a Sales Force |
Author: | Rosann Spiro |
ISBN-13: | 9780070585119 |
Publication: | McGraw Hill Education |
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Overview of Management of a Sales Force Book
The eleventh edition has been substantially revised to reflect the changing social and technological changes that will impact sales force managers during the 2000s. Of the many new features in this edition, probably the most noticeable is the emphasis placed on how the Internet is impacting personal selling and sales management practices. Many of the chapters have a highlighted box or a specific section which discusses how the Internet has changed the way managerial activities are performed. Some of the specific topics include: (i) Customer relationship management (ii) Sales force automation (iii) virtual office (iv) based recruiting (v) Web-based training (vi) Global positioning systems
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Business&Finance
Paperback
English
588 pages
0070585113
24 Nov 2003
Students and Professionals:Textbooks, Business&Finance
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