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Managing Marketing: A Concise Approach | IM | e | k book by Noel Capon, Siddharth Shekhar Singh
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Overview of Managing Marketing: A Concise Approach | IM | e | k Book

TitleManaging Marketing: A Concise Approach | IM | e | k
AuthorNoel Capon, Siddharth Shekhar Singh
ISBN-139788126548521
PublicationWILEY

Managing Marketing: A Concise Approach is about understanding how to develop market strategy, implement market offers and manage the marketing process. This is not a book that attempts to describe all there is to know about marketing, but focuses on what the prospective manager needs to know. Managing Marketing: A Concise Approach differs from other senior undergraduate and introductory graduate marketing texts. The authors take a position on what they believe is a better or worse course of action for marketers. Marketing is an applied field; the authors believe they should provide guidance for good marketing practice.

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Overview of Managing Marketing: A Concise Approach | IM | e | k Book

Managing Marketing: A Concise Approach is about understanding how to develop market strategy, implement market offers and manage the marketing process. This is not a book that attempts to describe all there is to know about marketing, but focuses on what the prospective manager needs to know. Managing Marketing: A Concise Approach differs from other senior undergraduate and introductory graduate marketing texts. The authors take a position on what they believe is a better or worse course of action for marketers. Marketing is an applied field; the authors believe they should provide guidance for good marketing practice.

Book Type :
Marketing
Book Binding :
Not Available
Language :
‎ English
No. of Pages :
‎ 544 Pages
ISBN - 10 :
8126548525
ISBN - 13 :
9788126548521
Managing Marketing: A Concise Approach | IM | e | k Published On :
‎ 1 January 2015
Publisher :
‎ Wiley
Edition :
Not Available

About Noel Capon, Siddharth Shekhar Singh:

Noel Capon, Siddharth Shekhar Singh is the author of Managing Marketing: A Concise Approach | IM | e | k.

Disclaimer:

  • Managing Marketing: A Concise Approach | IM | e | k book is not for reading online or for free download in PDF or eBook format.
  • Table of Contents, Index, Syllabus, summary and image of Managing Marketing: A Concise Approach | IM | e | k may be of a different edition or of the same title.
  • Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.
WILEY
tbhpd_9788126548521

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