MANUAL ON LEADERSHIP, MANAGEMENT, MARKETING AND MEDICOLEGAL PRACTICES (AICOG 2025)

Edited by highly experienced, leading academicians and practitioners, this book forms part of a collection of workshop manuals designed to amalgamate the most recent advances and evidence-based practices in the field of obstetrics and gynaecology. This manual provides clinicians and trainees with the practical aspects of medical laws, and precautions that should be taken in daily practice to reduce the risk of legal proceedings. Emphasis is placed on appropriate response in the event of medical mishaps and emergencies. The book also offers practical insights into enhancing financial acumen in order to make informed decisions impacting sustainability and growth of medical institutions. The importance of digital marketing and artificial intelligence (AI) for the provision of better care and development of medical services, is discussed in depth.

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