Overview of Marketing Analytics: Data-Driven Techiniques with Microsoft Excel (MISL-WILEY) Book

Marketing Analytics: Data-Driven Techniques with Microsoft Excel shows business managers and data analysts how to use a relatively simple tool--Excel---to analyze useful business information using powerful analytic techniques. This comprehensive book shows how to use each technique to solve a practical business problem and achieve optimum marketing results. Special Features ? The book includes exercises and instructor materials; this title should appeal to the Higher-Ed and Training markets. ? Millions of business users are already using Excel for basic types of business research. ? Excel provides a simple and cheap alternative to vastly more expensive proprietary solutions. Table of Content ? Introduction ? Using Excel to Summarize Marketing Data ? Pricing ? Forecasting ? What do Customers Want? ? Customer Value ? Market Segmentation ? Forecasting New Product Sales ? Retailing ? Advertising ? Marketing Research Tools ? Internet and Social Marketing

• Book Type :

Databases

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

720 pages

• ISBN - 10 :

8126548622

• Marketing Analytics: Data-Driven Techiniques with Microsoft Excel (MISL-WILEY) Published On :

18-Apr-14

• Resource:

Computing, Internet & DigitalMedia, Databases for Students and Professionals

Disclaimer:

• Marketing Analytics: Data-Driven Techiniques with Microsoft Excel (MISL-WILEY) Book is not for reading online or for free download in PDF or eBook format.
• Table of Contents,Index,Syllabus,summary and image of Marketing Analytics: Data-Driven Techiniques with Microsoft Excel (MISL-WILEY) book may be of a different edition or of the same title.
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