Overview of Marketing Book

Marketing has changed significantly in the past few decades. So much so, that in 2004 and again in 2007, theAmerican Marketing Association redefined the word marketing itself. Grewal/Levy is the first Principles ofMarketing text to be written from the ground up using the new definition and its value focus. In keeping with thevalue theme of the text, the authors met face to face with more than 150 instructors and walked through eachchapter of the text and each supplement of the package in order to provide the most current, useful text andpackage on the market. Other themes that permeate throughout the text are: services, ethics, global marketingand the power of the internet. Because services marketing and ethics in marketing play such vital roles in marketingpractice today, the authors have dedicated an entire chapter to each of these concepts.

• Book Type :

Business&Finance

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

• ISBN - 10 :

0071332758

• Marketing Published On :

9 Jun 2011

• Resource:

Students and Professionals:Textbooks, Business&Finance

Disclaimer:

• Marketing Book is not for reading online or for free download in PDF or eBook format.
• Table of Contents,Index,Syllabus,summary and image of Marketing book may be of a different edition or of the same title.
• Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.