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Marketing in the Cyber Age: The Why, the What and the How
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Overview of Marketing in the Cyber Age: The Why, the What and the How Book
| Title | Marketing in the Cyber Age: The Why, the What and the How |
| Author | Kurt Rohner |
| ISBN-13 | 9780471970231 |
| Publication | John Wiley & Sons |
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Overview of Marketing in the Cyber Age: The Why, the What and the How Book
This book explores the change from the mass marketing of the industrial age to the cyber marketing of the information age. It shows managers how to integrate all facets of electronic marketing to achieve market dominance in an evolving business world.
Book Type :
Marketing
Book Binding :
Paperback
Language :
English
No. of Pages :
240 Pages
ISBN - 10 :
0471970239
ISBN - 13 :
9780471970231
Marketing in the Cyber Age: The Why, the What and the How Published On :
15 July 1998
Publisher :
John Wiley & Sons
Edition :
Not Available
About Kurt Rohner:
Kurt Rohner is the author of Marketing in the Cyber Age: The Why, the What and the How.
Disclaimer:
- Marketing in the Cyber Age: The Why, the What and the How book is not for reading online or for free download in PDF or eBook format.
- Table of Contents, Index, Syllabus, summary and image of Marketing in the Cyber Age: The Why, the What and the How may be of a different edition or of the same title.
- Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.
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Overview of Marketing in the Cyber Age: The Why, the What and the How Book
| Title | Marketing in the Cyber Age: The Why, the What and the How |
| Author | Kurt Rohner |
| ISBN-13 | 9780471970231 |
| Publication | John Wiley & Sons |