
Book Title: | Marketing Management 15/e (Four Color) |
Author: | Kotler |
ISBN-13: | 9789332557185 |
Publication: | Pearson Education India |
The world of marketing is changing everydayand in order for students to have a competitive edge, they need a textbook that reflects the best of today?s marketing theory and practices. Marketing Management, 15/e, is the gold standard marketing text because its content and organization consistently reflect the latest changes in today?s marketing theory and practice. The fifteenth edition is updated wherever appropriate to provide the most comprehensive, current, and engaging marketing management text as possible.
Business & Economics
Paperback
English
870 pages
9332557187
2015
Business & Economics for Students and Professionals
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