Overview of Marketing Management 15/e (Four Color) Book

The world of marketing is changing everydayand in order for students to have a competitive edge, they need a textbook that reflects the best of today?s marketing theory and practices. Marketing Management, 15/e, is the gold standard marketing text because its content and organization consistently reflect the latest changes in today?s marketing theory and practice. The fifteenth edition is updated wherever appropriate to provide the most comprehensive, current, and engaging marketing management text as possible.

• Book Type :

Business & Economics

Book Binding :

Paperback

Language :

English

Number of Pages :

870 pages

ISBN - 10 :

9332557187

Marketing Management 15/e (Four Color) Published On :

2015

Resource:

Business & Economics for Students and Professionals

Disclaimer:

• Marketing Management 15/e (Four Color) Book is not for reading online or for free download in PDF or eBook format.
• Table of Contents,Index,Syllabus,summary and image of Marketing Management 15/e (Four Color) book may be of a different edition or of the same title.
• Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.