Overview of Marketing Management 15/e Book

The world of marketing is changing everyday and in order for students to have a competitive edge, they need a textbook that reflects the best of today s marketing theory and practices. Marketing Management, 15/e, is the gold standard marketing text because its content and organization consistently reflect the latest changes in today s marketing theory and practice. The fifteenth edition is updated wherever appropriate to provide the most comprehensive, current, and engaging marketing management text as possible.

• Book Type :

Business&Economics

Book Binding :

Paperback

Language :

English

Number of Pages :

870 pages

ISBN - 10 :

9332557187

Marketing Management 15/e Published On :

2015

Resource:

Students and Professionals:Business&Economics

Disclaimer:

• Marketing Management 15/e Book is not for reading online or for free download in PDF or eBook format.
• Table of Contents,Index,Syllabus,summary and image of Marketing Management 15/e book may be of a different edition or of the same title.
• Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.