Overview of Marketing Management: An Indian Perspective, 2ed (Biztantra) Book

This book Marketing Management An Indian Perspective covers the fundamental concepts in marketing with the contemporary issues in marketing from an Indian perspective. This hands-on guide with real life Indian examples shall help you understand and utilize various marketing concepts and tools to identify and fulfill the customers needs. Right from the basics and overview of Marketing, it covers market oriented strategic planning, marketing research, segmentation, targeting and positioning, competition, consumer and business markets, branding, new product development, pricing, distribution strategies and integrated marketing communications in fifteen chapters.

• Book Type :

Business&Finance

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

552 pages

• ISBN - 10 :

9351198251

• Marketing Management: An Indian Perspective, 2ed (Biztantra) Published On :

2015

• Resource:

Students and Professionals:Textbooks, Business&Finance

Disclaimer:

• Marketing Management: An Indian Perspective, 2ed (Biztantra) Book is not for reading online or for free download in PDF or eBook format.
• Table of Contents,Index,Syllabus,summary and image of Marketing Management: An Indian Perspective, 2ed (Biztantra) book may be of a different edition or of the same title.
• Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.