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Marketing Management: An Indian Perspective, 2ed | e | k
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Overview of Marketing Management: An Indian Perspective, 2ed | e | k Book
| Title | Marketing Management: An Indian Perspective, 2ed | e | k |
| Author | Vijay Prakash Anand |
| ISBN-13 | 9789351198253 |
| Publication | WILEY |
This book ‘Marketing Management – An Indian Perspective’ covers the fundamental concepts in marketing with the contemporary issues in marketing from an Indian perspective. This hands-on guide with real life Indian examples shall help you understand and utilize various marketing concepts and tools to identify and fulfill the customers’ needs. Right from the basics and overview of Marketing, it covers market oriented strategic planning, marketing research, segmentation, targeting and positioning, competition, consumer and business markets, branding, new product development, pricing, distribution strategies and integrated marketing communications in fifteen chapters.
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Overview of Marketing Management: An Indian Perspective, 2ed | e | k Book
This book ‘Marketing Management – An Indian Perspective’ covers the fundamental concepts in marketing with the contemporary issues in marketing from an Indian perspective. This hands-on guide with real life Indian examples shall help you understand and utilize various marketing concepts and tools to identify and fulfill the customers’ needs. Right from the basics and overview of Marketing, it covers market oriented strategic planning, marketing research, segmentation, targeting and positioning, competition, consumer and business markets, branding, new product development, pricing, distribution strategies and integrated marketing communications in fifteen chapters.
Book Type :
Marketing
Book Binding :
Not Available
Language :
English
No. of Pages :
552 Pages
ISBN - 10 :
9351198251
ISBN - 13 :
9789351198253
Marketing Management: An Indian Perspective, 2ed | e | k Published On :
1 January 2015
Publisher :
Dreamtech Press
Edition :
Second
About Vijay Prakash Anand:
Vijay Prakash Anand is the author of Marketing Management: An Indian Perspective, 2ed | e | k.
Disclaimer:
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- Table of Contents, Index, Syllabus, summary and image of Marketing Management: An Indian Perspective, 2ed | e | k may be of a different edition or of the same title.
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Overview of Marketing Management: An Indian Perspective, 2ed | e | k Book
| Title | Marketing Management: An Indian Perspective, 2ed | e | k |
| Author | Vijay Prakash Anand |
| ISBN-13 | 9789351198253 |
| Publication | WILEY |
This book ‘Marketing Management – An Indian Perspective’ covers the fundamental concepts in marketing with the contemporary issues in marketing from an Indian perspective. This hands-on guide with real life Indian examples shall help you understand and utilize various marketing concepts and tools to identify and fulfill the customers’ needs. Right from the basics and overview of Marketing, it covers market oriented strategic planning, marketing research, segmentation, targeting and positioning, competition, consumer and business markets, branding, new product development, pricing, distribution strategies and integrated marketing communications in fifteen chapters.