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| Title | Marketing Management for Indian Business Environment |
| Author | B.Balaji Sathya Narayana |
| ISBN-13 | 9789351382522 |
| Publication | Laxmi Publications Pvt Ltd |
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This book will help the budding marketing managers and students with Marketing specialization to understand how marketing is done in India by both Indian players and MNCs operating in India. It will also help the budding marketing researchers (students pursuing M.Phil and Doctoral Programme) to understand the fundamental theoretical background of marketing management as the details are given in a short and precise manner.
B.Balaji Sathya Narayana is the author of Marketing Management for Indian Business Environment.
Disclaimer:
| Title | Marketing Management for Indian Business Environment |
| Author | B.Balaji Sathya Narayana |
| ISBN-13 | 9789351382522 |
| Publication | Laxmi Publications Pvt Ltd |