Overview of Marketing Management: Text and Cases Book

This contemporary and comprehensive textbook has its emphasis on emerging areas and new trends in marketing, Indian examples and cases. The book is designed to cover the requirements of a complete course in marketing in the Indian context. It provides a blend of coverage of traditional topics in marketing with a detailed perspective on marketing strategies and marketing trends.Table of Contents: Marketing Management - An Introduction Marketing Strategy Market Targeting Consumer Behavior and Marketing Research Customer Management Product and Branding Pricing Distribution Channels and Supply Chain Management Marketing Communication Services Marketing Rural Marketing International Marketing Innovative Marketing Green Marketing Social Marketing Case Studies

• Book Type :

Business, Strategy & Management

Book Binding :

Paperback

Language :

English

Number of Pages :

648 pages

ISBN - 10 :

8182093848

Marketing Management: Text and Cases Published On :

1-Dec-13

Resource:

Business & Economics, Business, Strategy & Management for Students and Professionals

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• Marketing Management: Text and Cases Book is not for reading online or for free download in PDF or eBook format.
• Table of Contents,Index,Syllabus,summary and image of Marketing Management: Text and Cases book may be of a different edition or of the same title.
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