Marketing Management Text & Cases book by Nair Rajan Gupta C.B.
  • Marketing Management Text & Cases book by Nair Rajan Gupta C.B.

Marketing Management Text & Cases

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Overview of Marketing Management Text & Cases Book

TitleMarketing Management Text & Cases
AuthorNair Rajan Gupta C.B.
ISBN-139789351611219
PublicationSULTAN CHAND

The following topics have been added in the revised edition: Buying Roles Types of Buying Decisions Scope of Marketing Process of Marketing Management Profile of Rural Markets Some of the distinctive features of the book are as follows: Learning Objectives to give a bird’s eyeview of the topics covered in each chapter. Lucid, concise and simple language. Real life illustrations from Indian industry. Liberal use of tables and diagrams to illustrate the text. Summary at the end of every chapter for quick revision. Case Study at the end of each chapter. Test Questions culled from examinations of various Universities and Business Schools. Select Bibliography for further study. We sincerely believe that there is always scope for improvement. Therefore, we invite suggestions for further enriching the book.

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Overview of Marketing Management Text & Cases Book

The following topics have been added in the revised edition: Buying Roles Types of Buying Decisions Scope of Marketing Process of Marketing Management Profile of Rural Markets Some of the distinctive features of the book are as follows: Learning Objectives to give a bird’s eyeview of the topics covered in each chapter. Lucid, concise and simple language. Real life illustrations from Indian industry. Liberal use of tables and diagrams to illustrate the text. Summary at the end of every chapter for quick revision. Case Study at the end of each chapter. Test Questions culled from examinations of various Universities and Business Schools. Select Bibliography for further study. We sincerely believe that there is always scope for improvement. Therefore, we invite suggestions for further enriching the book.

Book Type :
Marketing
Book Binding :
Not Available
Language :
‎ English
No. of Pages :
Not Available
ISBN - 10 :
9351611213
ISBN - 13 :
9789351611219
Marketing Management Text & Cases Published On :
‎ 1 January 2018
Publisher :
‎ Sultan Chand and Sons Since 1950
Edition :
Not Available

About Nair Rajan Gupta C.B.:

Nair Rajan Gupta C.B. is the author of Marketing Management Text & Cases.

Disclaimer:

  • Marketing Management Text & Cases book is not for reading online or for free download in PDF or eBook format.
  • Table of Contents, Index, Syllabus, summary and image of Marketing Management Text & Cases may be of a different edition or of the same title.
  • Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.
SULTAN CHAND
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