Marketing Moves: A New Approach to Profits, Growth and Renewal Book Information:

globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. The problem, says internationally renowned marketer Philip Kotler and his coauthors Dipak C. Jain and Suvit Maesincee, is that marketing has not kept pace with the markets. In today's world, customers are scarce not products and classic marketing needs to be deconstructed, redefined, and broadened to reflect this new reality. "Marketing Moves" describes the next transformational imperative for marketing and for any organization competing in our customer ruled, technology driven marketplace. It calls for a fundamental rethinking of corporate strategy to enable the ongoing creation and delivery of superior value for customers in both the marketplace and the marketspace. And it appoints marketing as the lead driver in shaping and implementing this new strategy. The means for accomplishing this lies in a radically new marketing paradigm the authors call holistic marketing, a dynamic concept derived from the electronic connectivity and interactivity among companies, customers, and collaborators.

• Book Type/Genre :

Business Finance

• Book Binding :

Hardcover

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• Number of Pages :

Page count varies on each edition/reprint

• ISBN - 10 :

• Marketing Moves: A New Approach to Profits, Growth and Renewal Published On :

• Resource:

Higher Education Textbooks, Business Finance Book is recommended for Students, Teachers, Graduates, Professionals, and all bibliophiles

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