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Marketing Research, 13ed (An Indian Adaptation)
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Overview of Marketing Research, 13ed (An Indian Adaptation) Book
| Title | Marketing Research, 13ed (An Indian Adaptation) |
| Author | V. Kumar, Robert P. Leone, David A. Aaker, George S. Day, Rahul Pratap Singh Kaurav, & 1 More |
| ISBN-13 | 9789370605473 |
| Publication | WILEY |
Marketing Research, 13th Edition, offers a clear and practical introduction to marketing research, with a strong focus on methodologies and the role of market research in strategic decision-making. Using a macro-micro-macro framework, it begins with a strategic overview, delves into detailed methodologies, and concludes with real-world applications. Step-by-step coverage of current practices and advanced techniques equips students with the critical thinking and decision-making skills needed in today's dynamic business environment. This edition bridges theory and practice through contextual analysis and application-based learning rooted in India's evolving market landscape.
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Overview of Marketing Research, 13ed (An Indian Adaptation) Book
Marketing Research, 13th Edition, offers a clear and practical introduction to marketing research, with a strong focus on methodologies and the role of market research in strategic decision-making. Using a macro-micro-macro framework, it begins with a strategic overview, delves into detailed methodologies, and concludes with real-world applications. Step-by-step coverage of current practices and advanced techniques equips students with the critical thinking and decision-making skills needed in today's dynamic business environment. This edition bridges theory and practice through contextual analysis and application-based learning rooted in India's evolving market landscape.
Book Type :
Marketing
Book Binding :
Not Available
Language :
English
No. of Pages :
768 Pages
ISBN - 10 :
9370605479
ISBN - 13 :
9789370605473
Marketing Research, 13ed (An Indian Adaptation) Published On :
14 August 2025
Publisher :
Wiley
Edition :
13th
About V. Kumar, Robert P. Leone, David A. Aaker, George S. Day, Rahul Pratap Singh Kaurav, & 1 More:
V. Kumar, Robert P. Leone, David A. Aaker, George S. Day, Rahul Pratap Singh Kaurav, & 1 More is the author of Marketing Research, 13ed (An Indian Adaptation).
Disclaimer:
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- Table of Contents, Index, Syllabus, summary and image of Marketing Research, 13ed (An Indian Adaptation) may be of a different edition or of the same title.
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Overview of Marketing Research, 13ed (An Indian Adaptation) Book
| Title | Marketing Research, 13ed (An Indian Adaptation) |
| Author | V. Kumar, Robert P. Leone, David A. Aaker, George S. Day, Rahul Pratap Singh Kaurav, & 1 More |
| ISBN-13 | 9789370605473 |
| Publication | WILEY |
Marketing Research, 13th Edition, offers a clear and practical introduction to marketing research, with a strong focus on methodologies and the role of market research in strategic decision-making. Using a macro-micro-macro framework, it begins with a strategic overview, delves into detailed methodologies, and concludes with real-world applications. Step-by-step coverage of current practices and advanced techniques equips students with the critical thinking and decision-making skills needed in today's dynamic business environment. This edition bridges theory and practice through contextual analysis and application-based learning rooted in India's evolving market landscape.