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Marketing Research, 13ed (An Indian Adaptation) book by V. Kumar, Robert P. Leone
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Marketing Research, 13ed (An Indian Adaptation)

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Overview of Marketing Research, 13ed (An Indian Adaptation) Book

TitleMarketing Research, 13ed (An Indian Adaptation)
AuthorV. Kumar, Robert P. Leone, David A. Aaker, George S. Day, Rahul Pratap Singh Kaurav, & 1 More
ISBN-139789370605473
PublicationWILEY

Marketing Research, 13th Edition, offers a clear and practical introduction to marketing research, with a strong focus on methodologies and the role of market research in strategic decision-making. Using a macro-micro-macro framework, it begins with a strategic overview, delves into detailed methodologies, and concludes with real-world applications. Step-by-step coverage of current practices and advanced techniques equips students with the critical thinking and decision-making skills needed in today's dynamic business environment. This edition bridges theory and practice through contextual analysis and application-based learning rooted in India's evolving market landscape.

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Overview of Marketing Research, 13ed (An Indian Adaptation) Book

Marketing Research, 13th Edition, offers a clear and practical introduction to marketing research, with a strong focus on methodologies and the role of market research in strategic decision-making. Using a macro-micro-macro framework, it begins with a strategic overview, delves into detailed methodologies, and concludes with real-world applications. Step-by-step coverage of current practices and advanced techniques equips students with the critical thinking and decision-making skills needed in today's dynamic business environment. This edition bridges theory and practice through contextual analysis and application-based learning rooted in India's evolving market landscape.

Book Type :
Marketing
Book Binding :
Not Available
Language :
‎ English
No. of Pages :
‎ 768 Pages
ISBN - 10 :
9370605479
ISBN - 13 :
9789370605473
Marketing Research, 13ed (An Indian Adaptation) Published On :
‎ 14 August 2025
Publisher :
‎ Wiley
Edition :
‎ 13th

About V. Kumar, Robert P. Leone, David A. Aaker, George S. Day, Rahul Pratap Singh Kaurav, & 1 More:

V. Kumar, Robert P. Leone, David A. Aaker, George S. Day, Rahul Pratap Singh Kaurav, & 1 More is the author of Marketing Research, 13ed (An Indian Adaptation).

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  • Marketing Research, 13ed (An Indian Adaptation) book is not for reading online or for free download in PDF or eBook format.
  • Table of Contents, Index, Syllabus, summary and image of Marketing Research, 13ed (An Indian Adaptation) may be of a different edition or of the same title.
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WILEY
tbhpd_9789370605473

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