Overview of Marketing Research: A Contemporary View Book

This text embodies a process approach, introducing students to an 11 step marketing research process in Chapter 3. It stresses the contemporary practice of marketing research by highlighting technological change, methodological innovation, global implications, and ethical issues. By integrating SPSS for Windows Student Version, the text familiarizes students with one of the most widely adopted statistical analysis programs available. A standard in the marketing research industry, SPSS is used by over forty of the top 50 marketing research firms in the United States.

• Book Type :

Business&Finance

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

• ISBN - 10 :

0131498657

• Marketing Research: A Contemporary View Published On :

Import, 18 Jan 1995

• Resource:

Students and Professionals:Textbooks, Business&Finance

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