Marketing Research: An Applied Orientation, Global Edition Book Information:

For undergraduate and graduate courses in marketing research.An applied and practical marketing research textWith a do-it-yourself, hands-on approach,Marketing Research: An Applied Orientationillustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a variety of marketing companies to highlight qualitative and quantitative research strategies. The7th Editionprovides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry.

• Book Type :

Higher Education Textbooks

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

888 pages

• ISBN - 10 :

1292265639

• Marketing Research: An Applied Orientation, Global Edition Published On :

Import, 29 Apr 2019

• Resource:

Textbooks & Study Guides, Higher Education Textbooks Books for Students, Teachers, Graudates, Professionals and all others

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