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Marketing Research | IM | e
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Overview of Marketing Research | IM | e Book
| Title | Marketing Research | IM | e |
| Author | Kumar Aaker, Day Leone, Gopal Das, & 0 More |
| ISBN-13 | 9788126577125 |
| Publication | WILEY |
The 11th Edition of Marketing Research (by Aaker et al. ) has been adapted to Indian perspective without much dilution of its global flavour. Keeping in mind the learning requirements of Indian students in the field of market research, this textbook has been developed by modifying contents at required places. This book, while maintaining the strengths of the original version, reflects the modern realities of marketing research. Real-life scenarios included in the Indian adaptation of Marketing Research would help readers in cognitive analysis, invoke thoughtful insights in the areas of market intelligence, business decisions and actions. In this edition, readers are expected to learn, explore and analyse various dimensions of marketing research.
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Overview of Marketing Research | IM | e Book
The 11th Edition of Marketing Research (by Aaker et al. ) has been adapted to Indian perspective without much dilution of its global flavour. Keeping in mind the learning requirements of Indian students in the field of market research, this textbook has been developed by modifying contents at required places. This book, while maintaining the strengths of the original version, reflects the modern realities of marketing research. Real-life scenarios included in the Indian adaptation of Marketing Research would help readers in cognitive analysis, invoke thoughtful insights in the areas of market intelligence, business decisions and actions. In this edition, readers are expected to learn, explore and analyse various dimensions of marketing research.
Book Type :
Marketing
Book Binding :
Not Available
Language :
English
No. of Pages :
Not Available
ISBN - 10 :
8126577126
ISBN - 13 :
9788126577125
Marketing Research | IM | e Published On :
Not Available
Publisher :
Not Available
Edition :
Not Available
About Kumar Aaker, Day Leone, Gopal Das, & 0 More:
Kumar Aaker, Day Leone, Gopal Das, & 0 More is the author of Marketing Research | IM | e.
Disclaimer:
- Marketing Research | IM | e book is not for reading online or for free download in PDF or eBook format.
- Table of Contents, Index, Syllabus, summary and image of Marketing Research | IM | e may be of a different edition or of the same title.
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Overview of Marketing Research | IM | e Book
| Title | Marketing Research | IM | e |
| Author | Kumar Aaker, Day Leone, Gopal Das, & 0 More |
| ISBN-13 | 9788126577125 |
| Publication | WILEY |
The 11th Edition of Marketing Research (by Aaker et al. ) has been adapted to Indian perspective without much dilution of its global flavour. Keeping in mind the learning requirements of Indian students in the field of market research, this textbook has been developed by modifying contents at required places. This book, while maintaining the strengths of the original version, reflects the modern realities of marketing research. Real-life scenarios included in the Indian adaptation of Marketing Research would help readers in cognitive analysis, invoke thoughtful insights in the areas of market intelligence, business decisions and actions. In this edition, readers are expected to learn, explore and analyse various dimensions of marketing research.