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Marketing Research: Text and Cases (4th edition) book by Rajendra Nargundkar
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Overview of Marketing Research: Text and Cases (4th edition) Book

TitleMarketing Research: Text and Cases (4th edition)
AuthorRajendra Nargundkar
ISBN-139789353163389
PublicationMHE

this revised fourth edition of marketing Research continues to provide a crisp, clear, and easy-to-understand view of the methods, processes and techniques used in marketing Research. The book has been updated to reflect some recent developments in the subject area that aid managerial decision-making. All aspects of marketing research—quantitative and qualitative, the what, why, and how of statistical tools—are covered with the help of relevant case studies.The updated coverage makes this edition vital for postgraduate and undergraduate students of management. Practitioners of marketing Research will also find this book immensely useful.Chapter .

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Overview of Marketing Research: Text and Cases (4th edition) Book

this revised fourth edition of marketing Research continues to provide a crisp, clear, and easy-to-understand view of the methods, processes and techniques used in marketing Research. The book has been updated to reflect some recent developments in the subject area that aid managerial decision-making. All aspects of marketing research—quantitative and qualitative, the what, why, and how of statistical tools—are covered with the help of relevant case studies.The updated coverage makes this edition vital for postgraduate and undergraduate students of management. Practitioners of marketing Research will also find this book immensely useful.Chapter .

Book Type :
Marketing
Book Binding :
Not Available
Language :
‎ English
No. of Pages :
‎ 584 Pages
ISBN - 10 :
9353163382
ISBN - 13 :
9789353163389
Marketing Research: Text and Cases (4th edition) Published On :
‎ 1 June 2019
Publisher :
‎ McGraw-Hill
Edition :
‎ Fourth

About Rajendra Nargundkar:

Rajendra Nargundkar is the author of Marketing Research: Text and Cases (4th edition).

Disclaimer:

  • Marketing Research: Text and Cases (4th edition) book is not for reading online or for free download in PDF or eBook format.
  • Table of Contents, Index, Syllabus, summary and image of Marketing Research: Text and Cases (4th edition) may be of a different edition or of the same title.
  • Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.
MHE
tbhpd_9789353163389

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