Overview of Marketing Strategy: A Decision Focused Approach Book

Marketing Strategy 5/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing s cross/inter-functional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy.

• Book Type :

Business&Finance

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

368 pages

• ISBN - 10 :

0070611432

• Marketing Strategy: A Decision Focused Approach Published On :

2 Jan 2006

• Resource:

Students and Professionals:Textbooks, Business&Finance

Disclaimer:

• Marketing Strategy: A Decision Focused Approach Book is not for reading online or for free download in PDF or eBook format.
• Table of Contents,Index,Syllabus,summary and image of Marketing Strategy: A Decision Focused Approach book may be of a different edition or of the same title.
• Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.