Overview of Mastering the New Media Landscape: Embrace the Micromedia Mindset Book

The New Way to Get Noticed The giant brands that once dominated the media landscape Oprah, the New York Times, NPR, CNN have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micro media: websites, social media, blogs, podcasts and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media earned, owned and rented and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.

• Book Type :

Help

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

192 pages

• ISBN - 10 :

1626569495

• Mastering the New Media Landscape: Embrace the Micromedia Mindset Published On :

30 May 2016

• Resource:

Business & Economics, Business Self, Help Books for Students, Teachers, Graudates, Professionals and all others

Disclaimer:

• Mastering the New Media Landscape: Embrace the Micromedia Mindset Book is not for reading online or for free download in PDF or eBook format.
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