Overview of McDonald's: Behind The Arches Book

Perfect for fans of The Founder, this is the real-life story of the world s premier entrepreneurial success. The growth of McDonald s worldwide continues to astonish. In tough financial times, McDonald s proved that ingenuity, trial and error, and gut instinct were the keys to building a service business the entire world has come to admire. McDonald s has been a trendsetter in advertising, focusing on different demographics as well as the physically disabled. McDonald s created McJobs, a program that employs both mentally challenged adults and senior citizens. And because its franchisees have their fingers on the pulse of the marketplace, McDonald s has evolved successfully with the health food revolution, launching dozens of new products and moving toward environmentally safe packaging and recyclable goods. Inspiring, informative, and filled with behind-the-scenes stories, this remarkable saga offers an irresistible look inside a great American business success.

• Book Type :

Medicine & Health Sciences

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

496 pages

• ISBN - 10 :

0553347594

• McDonald's: Behind The Arches Published On :

1 Jul 1995

• Resource:

Textbooks, Medicine & Health Sciences Books for Students, Teachers, Graudates, Professionals and all others

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• McDonald's: Behind The Arches Book is not for reading online or for free download in PDF or eBook format.
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