Media Audience Research: A Guide for Professionals by Graham Mytton Book-9789351506430
  • Media Audience Research: A Guide for Professionals by Graham Mytton Book-9789351506430

Media Audience Research: A Guide for Professionals

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Book Title: Media Audience Research: A Guide for Professionals
Author: Graham Mytton
ISBN-13: 9789351506430
Publication: SAGE India
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Overview of Media Audience Research: A Guide for Professionals Book

Table of Contents: Introduction History of Media Research Quantitative Research: Audience Measurement - General Theory and The Basics Audience and Media Measurement Research Methods in use Today Quantitative Online Research Internet Audience Measurement: Passive Methods and Technologies Qualitative Research Audience Opinion and Reaction Desk Research Data Analysis Adapting Media Research to Different Cultures Appendices Glossary Bibliography Index

  • Book Type :

  • Communication&Journalism

  • Book Binding :

  • Paperback

  • Language :

  • English

  • Number of Pages :

  • 296 pages

  • ISBN - 10 :

  • 9351506436

  • Media Audience Research: A Guide for Professionals Published On :

  • 28 Dec 2015

  • Resource:

  • Students and Professionals:Textbooks, Communication&Journalism

    Disclaimer:

    • Media Audience Research: A Guide for Professionals Book is not for reading online or for free download in PDF or eBook format.
    • Table of Contents,Index,Syllabus,summary and image of Media Audience Research: A Guide for Professionals book may be of a different edition or of the same title.
    • Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.
SAGE India
BKDPSBU_9789351506430
2017-11-12
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Media Audience Research: A Guide for Professionals

Book Title: Media Audience Research: A Guide for Professionals
Author: Graham Mytton
ISBN-13: 9789351506430
Publication: SAGE India

Write your review