Media Audience Research: A Guide for Professionals
Media Audience Research: A Guide for Professionals Book Details:
Book Title: | Media Audience Research: A Guide for Professionals |
Author: | Graham Mytton |
ISBN-13: | 9789351506430 |
Publication: | SAGE India |
Reprint Year: | 2015 |
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Media Audience Research: A Guide for Professionals Book Information:
Table of Contents: Introduction History of Media Research Quantitative Research: Audience Measurement - General Theory and The Basics Audience and Media Measurement Research Methods in use Today Quantitative Online Research Internet Audience Measurement: Passive Methods and Technologies Qualitative Research Audience Opinion and Reaction Desk Research Data Analysis Adapting Media Research to Different Cultures Appendices Glossary Bibliography Index
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Higher Education Textbooks
Paperback
English
300 pages
9351506436
28 Dec 2015
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