My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
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Understanding News (Studies in Culture and Communication) Book Details:
Book Title: | Understanding News (Studies in Culture and Communication) |
Author: | John Hartley |
ISBN-13: | 9780415039338 |
Publication: | Routledge |
Reprint Year: | 1982,Edition No.1 |
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My Life in Advertising and Scientific Advertising (Advertising Age Classics Library) Book Information:
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
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