Overview of New Perspectives in Rural & Agricultural Marketing Book

This book explains the theory and practice of rural marketing. The theory deals with profiles of rural consumers, techniques of rural marketing research, product pricing and distribution in rural areas, sales force management and promotion. It also deals with the economics of agriculture, especially agricultural finance. Carefully selected case studies illustrate how this theory works in practice.

• Book Type :

Business&Finance

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

288 pages

• ISBN - 10 :

8179920852

• New Perspectives in Rural & Agricultural Marketing Published On :

25 Sep 2002

• Resource:

Students and Professionals:Textbooks, Business&Finance

Disclaimer:

• New Perspectives in Rural & Agricultural Marketing Book is not for reading online or for free download in PDF or eBook format.
• Table of Contents,Index,Syllabus,summary and image of New Perspectives in Rural & Agricultural Marketing book may be of a different edition or of the same title.
• Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.