No Filter: The inside story of how Instagram transformed business, celebrity and our culture (SHORTLISTED FOR THE 2020 FINANCIAL TIMES & MCKINSEY BUSINESS BOOK OF THE YEAR)
No Filter: The inside story of how Instagram transformed business, celebrity and our culture (SHORTLISTED FOR THE 2020 FINANCIAL TIMES & MCKINSEY BUSINESS BOOK OF THE YEAR) (Paperback) Book Details:
Book Title: | No Filter: The inside story of how Instagram transformed business, celebrity and our culture (SHORTLISTED FOR THE 2020 FINANCIAL TIMES & MCKINSEY BUSINESS BOOK OF THE YEAR) |
Author: | Sarah Frier |
ISBN-13: | 9781847942531 |
Publication: | Random House Business |
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No Filter: The inside story of how Instagram transformed business, celebrity and our culture (SHORTLISTED FOR THE 2020 FINANCIAL TIMES & MCKINSEY BUSINESS BOOK OF THE YEAR) Book Information:
rched and highly entertaining. The times vivid reporting and electric story-telling. ashlee Vance, author of Elon Musk clear-eyed and objective. New York Times the extraordinary inside story of how Instagram became the worlds most successful app in just ten years, Instagram has gone from being a simple photo app to a $100-billion company. The journey has involved ground-breaking innovations, a billion-dollar takeover, and clashes between some of the biggest names in tech. But its a story that has never been told until now. In no filter, bloombergs Sarah frier reveals how Instagram became the hottest app in a generation, reshaping our culture and economy in the process. With astonishing access to all the key players from Instagrams co-founders to super-influencers like Kris Jenner frier offers behind-the-scenes glimpses of every moment in the Companies life: from its launch, to its unlikely acquisition by face book, to its founders dramatic disputes with their new boss, mark Zuckerberg. But this is not just a Silicon Valley story. No filter explores how Instagram has reshaped global business, creating a new economy of influence Rs and pioneering a business model that sells an inspirational lifestyle to all of us. And it delves into Instagrams effects on popular culture, rewiring our understanding of celebrity and placing mounting pressure on all of us to perform online to the point of warping our perception of reality. The resulting book connects one companys rise to a global revolution in technology, culture and business. Facebooks decision to buy Instagram was the best investment it ever made. But were still learning about what it has cost the rest of us.
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