Obsessed Book Information:

and chief branding Officer of red antler, the branding and marketing company for start-ups and new ventures, explains how hot new millennial brands like casper, all birds, sweetgreen, Neverland, and more successfully build devoted fan following right out of the GATE. Were in the midst of a start-up revolution, with new brands popping up every day, taking over our Instagram feeds and vying for our affection. Every category is up for grabs, and traditional brands are seeing their businesses erode as hundreds of small companies encroach on their territory, each hoping to become the next runaway success. But its not enough to have a great idea, or a cool logo. Emily heyward founded red antler, the Brooklyn based brand and marketing company, to help entrepreneurs embed brand as a driver of business success from the beginning. In obsessed, heyward outlines the new principles of what it takes to build and launch a brand that has people queuing up to buy it on opening day. She takes you behind the scenes of the creation of some of todays hottest new brands, showing you: how casper was able to upend the S industry by building a beloved brand where none had existed before how the dating app hinge won a fanatical user base and great word-of-mouth with the promise that the app was designed to be deleted why luggage start-up away, now valued at $1.4 billion, could build their brand around love of travel by launching with just one producta hard-shell carry-along suitcaserather than a whole range of luggage offerings. Whether youre starting a new business, launching a new product line, or looking to refresh a brand for a new generation of customers, obsessed shows you why the old rules of brand-building no longer apply, and what really works for todays customers.

• Book Type/Genre :

Analysis Strategy

• Book Binding :

Hardcover

• Language :

• Number of Pages :

Page count varies on each edition/reprint

• ISBN - 10 :

• Obsessed Published On :

• Resource:

Business Economics, Analysis Strategy Book is recommended for Students, Teachers, Graduates, Professionals, and all bibliophiles

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