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(Old Edition) Strategic Management of Technological Innovation, 6e
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Overview of (Old Edition) Strategic Management of Technological Innovation, 6e Book
| Title | (Old Edition) Strategic Management of Technological Innovation, 6e |
| Author | Melissa Schillings, Ravi Shankar |
| ISBN-13 | 9789353168315 |
| Publication | MHE |
This book: strategic management of technological innovation, sixth edition is written for courses that may be called strategic management of technology and innovation, technology strategy, technology innovation, technology management, or for specialized new product development courses that focus on technology. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. Highlights: 1. Complete coverage for both business and engineering students 2. New short cases and new Indian cases 3. Cases, data, and examples from around the world 4. More comprehensive coverage and focus on current innovation trends.
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Overview of (Old Edition) Strategic Management of Technological Innovation, 6e Book
This book: strategic management of technological innovation, sixth edition is written for courses that may be called strategic management of technology and innovation, technology strategy, technology innovation, technology management, or for specialized new product development courses that focus on technology. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. Highlights: 1. Complete coverage for both business and engineering students 2. New short cases and new Indian cases 3. Cases, data, and examples from around the world 4. More comprehensive coverage and focus on current innovation trends.
Book Type :
Management
Book Binding :
Not Available
Language :
English
No. of Pages :
392 Pages
ISBN - 10 :
9353168317
ISBN - 13 :
9789353168315
(Old Edition) Strategic Management of Technological Innovation, 6e Published On :
1 August 2019
Publisher :
McGraw-Hill
Edition :
Sixth
About Melissa Schillings, Ravi Shankar:
Melissa Schillings, Ravi Shankar is the author of (Old Edition) Strategic Management of Technological Innovation, 6e.
Disclaimer:
- (Old Edition) Strategic Management of Technological Innovation, 6e book is not for reading online or for free download in PDF or eBook format.
- Table of Contents, Index, Syllabus, summary and image of (Old Edition) Strategic Management of Technological Innovation, 6e may be of a different edition or of the same title.
- Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.
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Overview of (Old Edition) Strategic Management of Technological Innovation, 6e Book
| Title | (Old Edition) Strategic Management of Technological Innovation, 6e |
| Author | Melissa Schillings, Ravi Shankar |
| ISBN-13 | 9789353168315 |
| Publication | MHE |
This book: strategic management of technological innovation, sixth edition is written for courses that may be called strategic management of technology and innovation, technology strategy, technology innovation, technology management, or for specialized new product development courses that focus on technology. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. Highlights: 1. Complete coverage for both business and engineering students 2. New short cases and new Indian cases 3. Cases, data, and examples from around the world 4. More comprehensive coverage and focus on current innovation trends.