Overview of One Plus One Equals Three: A Masterclass in Creative Thinking Book

How do you make something out of nothing? Up your game with this masterclass in creative thinking. Combining Dave Trott's distinctive, almost Zen-like storytelling, humour and practical advice, One Plus One Equals Three is a collection of provocative anecdotes and thought experiments designed to light a fire under your own creative ambitions. From the First World War sailor who survived being sunk three times in one day to the one-time 'merchant of death' who made his name a byword for peace, and the gypsy who lost two fingers and then reinvented jazz. From boardroom to battlefield, these stories of unconventional wisdom from one of the world's true advertising greats are a rallying cry for anyone who wants to think differently, stand out and truly innovate.

• Book Type :

Social Sciences

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

• ISBN - 10 :

1447287053

• One Plus One Equals Three: A Masterclass in Creative Thinking Published On :

28 Jul 2016

• Resource:

Textbooks, Social Sciences Books for Students, Teachers, Graudates, Professionals and all others

Disclaimer:

• One Plus One Equals Three: A Masterclass in Creative Thinking Book is not for reading online or for free download in PDF or eBook format.
• Table of Contents,Index,Syllabus,summary and image of One Plus One Equals Three: A Masterclass in Creative Thinking book may be of a different edition or of the same title.
• Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.