Packaging Design: Successful Product Branding from Concept to Shelf Book Information:

(Topics and chapters covered in detail below):

Overview & Summary ofPackaging Design: Successful Product Branding from Concept to Shelf Book

How to create packaging designs for consumer brands that effectively communicate in the retail environment Packaging Design: Successful Product Branding from Concept to Shelf is the most comprehensive resource of practical and professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with real world advice, step by step descriptions of the creative process, and all important insights into the stakeholders, the design process, and the production process, this book illuminates the business of packaging design like no other. Whether you re a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the packaging design process. In one convenient book, you ll find: Insightful images of the design process, design concepts, three dimensional models, and prototypes A wealth of case studies showcasing how superior packaging designs were created A framework for today s packaging design business Environmental considerations, along with legal and regulatory issues Useful appendices with advice on portfolio development and professional practice guidelines

• Book Type :

Higher Education Textbooks

Book Binding :

Paperback

Language :

English

Number of Pages :

ISBN - 10 :

047172016X

Packaging Design: Successful Product Branding from Concept to Shelf Published On :

22 Sep 2006

Resource:

Textbooks & Study Guides, Higher Education Textbooks Books for Students, Teachers, Graudates, Professionals and all others

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