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| Title | Patterns of Entrepreneurship Management, 6ed, An Indian Adaptation |
| Author | Jack M. Kaplan; Jack McGourty; Venkatesha Murthy |
| ISBN-13 | 9789354642289 |
| Publication | WILEY |
Patterns of Entrepreneurship Management, 6th Edition, is the essential roadmap for anyone interested in starting a new venture whether for-profit or social enterprise. Using its innovative “roadmap” approach, this practical guide enables students and aspiring entrepreneurs to design, execute, and maintain their business plan—covering every essential step of the entrepreneurial process, from turning an idea into a business model to securing funding and managing resources.
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Patterns of Entrepreneurship Management, 6th Edition, is the essential roadmap for anyone interested in starting a new venture whether for-profit or social enterprise. Using its innovative “roadmap” approach, this practical guide enables students and aspiring entrepreneurs to design, execute, and maintain their business plan—covering every essential step of the entrepreneurial process, from turning an idea into a business model to securing funding and managing resources.
Jack M. Kaplan; Jack McGourty; Venkatesha Murthy is the author of Patterns of Entrepreneurship Management, 6ed, An Indian Adaptation.
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| Title | Patterns of Entrepreneurship Management, 6ed, An Indian Adaptation |
| Author | Jack M. Kaplan; Jack McGourty; Venkatesha Murthy |
| ISBN-13 | 9789354642289 |
| Publication | WILEY |
Patterns of Entrepreneurship Management, 6th Edition, is the essential roadmap for anyone interested in starting a new venture whether for-profit or social enterprise. Using its innovative “roadmap” approach, this practical guide enables students and aspiring entrepreneurs to design, execute, and maintain their business plan—covering every essential step of the entrepreneurial process, from turning an idea into a business model to securing funding and managing resources.