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Pharmaceutical Management and Marketing book by Ajoy S. Joseph
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Pharmaceutical Management and Marketing

₹350.00

Overview of Pharmaceutical Management and Marketing Book

TitlePharmaceutical Management and Marketing
AuthorAjoy S. Joseph
ISBN-139789354662294
Publication‎ CBS PUBLISHERS AND DISTRIBUTORS PVT LTD
Quantity

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Overview of Pharmaceutical Management and Marketing Book

Pharmaceutical Management and Marketing As per the Latest Syllabus prescribed by Pharmacy Council of India is designed to ser ve as a textbook on management of pharmaceutical organizations and marketing of pharmaceutical products for undergraduate and postgraduate students pursuing courses in management and marketing management. It will also be beneficial for decision-makers in pharmaceutical companies, pharmaceutical mar keter s , medical representatives and researchers. The book provides a theoretical background of pharmaceutical management with practical examples, overview of Indian pharmaceutical industry, global pharmaceutical industry, and the Canadian pharmaceutical industry. It covers basic marketing concepts, marketing planning process, and prescribing behaviour. It also covers in detail each of the marketing-mix elements of pharmaceutical marketing.

Book Type :
Pharmacy
Book Binding :
‎ Print Replica
Language :
‎ English
No. of Pages :
‎ 242 Pages
ISBN - 10 :
9354662293
ISBN - 13 :
9789354662294
Pharmaceutical Management and Marketing Published On :
‎ 6 August 2020
Publisher :
‎ CBS PUBLISHERS AND DISTRIBUTORS PVT LTD
Edition :
Not Available

About Ajoy S. Joseph:

Ajoy S. Joseph is the author of Pharmaceutical Management and Marketing.

Disclaimer:

  • Pharmaceutical Management and Marketing book is not for reading online or for free download in PDF or eBook format.
  • Table of Contents, Index, Syllabus, summary and image of Pharmaceutical Management and Marketing may be of a different edition or of the same title.
  • Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.
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