Overview of Power of a Common Man Connecting with Consumers the SRK Way Book

Shah Rukh Khan. Megastar, businessman, brand ambassador, cricket team-owner. Devoted father and husband. But more than anything else, the boy-next-door who made it to the top. Since he burst into the limelight with Fauji in 1988, seldom has Khan been away from the headlines. Besides being an actor in a number of record-breaking Bollywood movies, Shah Rukh Khan has also made waves as the face of numerous brands and more recently, as a path-breaking entrepreneur with a production house, VFX studio and an IPL team, Kolkata Knight Riders. In this seminal work, author Koral Dasgupta takes us behind the scenes with the phenomenon called Shah Rukh Khan'. She chronicles his rise to fame as an actor, examines the reasons for his long reign at the top, analyses his moves in the business of entertainment and lauds his deep connect with the consumer. In this Shah Rukh Khan's 25th year in showbiz 'Power of A Common Man' entertains and educates with its quirky study and refreshing viewpoints.

• Book Type :

Business, Strategy & Management

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

341 pages

• ISBN - 10 :

9384030155

• Power of a Common Man Connecting with Consumers the SRK Way Published On :

12 May 2014

• Resource:

Business & Economics, Business, Strategy & Management Books for Students, Teachers, Graudates, Professionals and all others

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