Priceless: The Hidden Psychology of Value Book Information:

witty guide to saving the pound in your purse."-The Times -The first expose of the multimillion dollar industry of price consultants (used by Microsoft, Coca-Cola, Nestle, Nokia and Mercedes and more)- Packed with fascinating psychological studies about our irrationality when it comes to interpreting price -Explains the secrets behing the pricing of supermarket loyalty cards, mobile phone plans, menus, sales, wages, gig tickets, and more "Fun to read and yet well-researched and substantive. Recommended for anyone who has to make decisions." Richard H. Thaler Author of Nudge: Improving Decisions on Health, Wealth and Happiness Why do text messages cost money while emails are free? Why do cereal packets keep getting smaller? Why do so many prices end in 9? In Priceless, bestselling author William Poundstone reveals how we perceive value and how businesses set the prices we pay. Rooted in the emerging field of behavioural decision theory, Poundstone reveals the secrets that multinationals including Microsoft, Coca-Cola, Nestle, Nokia and Mercedes are willing to pay millions for.

• Book Type/Genre :

Business & Finance

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

Page count varies on each edition/reprint

• ISBN - 10 :

• Priceless: The Hidden Psychology of Value Published On :

2011

• Resource:

Higher Education Textbooks, Business & Finance Book is recommended for Students, Teachers, Graduates, Professionals, and all bibliophiles

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