Quantitative Techniques in Management

This book is an introductory text for both undergraduate and postgraduate courses on Quantitative Methods, Operations Research, Management Science, and other similar courses. The book seeks to develop in students an understanding of model building, solution procedure and the process of analyzing results obtained either by manual methods or by using a computer software. Salient Features "Emphasizes the managerial perspective and the important role that Quantitative Techniques play in effective managerial decision-making. "Explanations are richly illustrated with numerous interesting and varied solved examples to provide a more meaningful and easier learning experience. "Management Case included in most chapters illustrates an innovative application of the techniques for solving real-life business problems. "Each chapter contains a Chapter Concepts Quiz, which helps students reinforce their understanding of the principles and applications of the techniques. "Review Questions and Self Practice Problems in each chapter will help readers in self-evaluation. "Hints and Answers to Self Practice Problems enable readers to learn at their own pace. This book meets the specific and complete requirements of students pursuing MBA/PGDBM, BCom, MCom, MA(Eco), CA, ICWA, BBA, BIS/BIT/BCA, AMIE courses, who need to understand the basic concepts of quantitative techniques (operations research) and apply results directly to real-life business problems. The book also suits the requirements of students who need practical knowledge of quantitative techniques, as well as, for those preparing for competitive examinations. Prof. About The Author: J K Sharma , formerly a Professor at the Faculty of Management Studies, University of Delhi, is currently a Professor at Amity Business School, Amity University, Noida. He has also served as the Director of G L Bajaj Institute of Management and Technology, Greater Noida; Institute of Management Studies, Noida; and Maharishi Institute of Management, Noida. Prof. Sharma has more than 35 years of experience in teaching quantitative techniques, operations research, business statistics/ mathematics and project management. He is a Gold Medalist in mathematics and has taught as a Visiting Professor at Group ESSEC (A Graduate School of Management), France, Amity University, Dubai Campus and Amity University, Mauritius Campus. Prof. Sharma has authored more than 20 books. These books have been widely appreciated by undergraduate and postgraduate students of Indian Universities, and management institutions. He has also written over 100 research papers/ management cases. Prof. Sharma is actively involved in research projects, and also conducting Management Development Programmes for both public and private sector companies.

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