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Radio Programming: Tactics and Strategy (Broadcasting & Cable Series)
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Overview of Radio Programming: Tactics and Strategy (Broadcasting & Cable Series) Book
| Title | Radio Programming: Tactics and Strategy (Broadcasting & Cable Series) |
| Author | Eric Norberg |
| ISBN-13 | 9780240802343 |
| Publication | FOCAL PRESS |
A practical handbook for programming directors, this guide focuses on achieving specific objectives in today's modern, competitive environment. Radio Programming is designed to convey underlying principles and to assist the programmer in accomplishing specific objectives, without mandating exact implementation methods. Instead, it empowers station management and the PD to implement strategies that will work for the particular format and market niche. Radio Programming will be helpful for neophytes in programming, experienced programmers seeking further growth, air talent seeking to develop skills, and general managers trying to understand programming and effectively manage program directors without stifling creativity. It will also help general managers hire effective programmers. Eric Norberg is the editor and publisher of the Adult Contemporary Music Research Letter and a radio consultant. He has worked as a program director at several radio stations, as on-air talent and general manager, and has also operated a radio production company. For fourteen years he has written a weekly column on radio programming for The Gavin Report, a radio trade publication.
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Overview of Radio Programming: Tactics and Strategy (Broadcasting & Cable Series) Book
A practical handbook for programming directors, this guide focuses on achieving specific objectives in today's modern, competitive environment. Radio Programming is designed to convey underlying principles and to assist the programmer in accomplishing specific objectives, without mandating exact implementation methods. Instead, it empowers station management and the PD to implement strategies that will work for the particular format and market niche. Radio Programming will be helpful for neophytes in programming, experienced programmers seeking further growth, air talent seeking to develop skills, and general managers trying to understand programming and effectively manage program directors without stifling creativity. It will also help general managers hire effective programmers. Eric Norberg is the editor and publisher of the Adult Contemporary Music Research Letter and a radio consultant. He has worked as a program director at several radio stations, as on-air talent and general manager, and has also operated a radio production company. For fourteen years he has written a weekly column on radio programming for The Gavin Report, a radio trade publication.
Book Type :
Photography
Book Binding :
Not Available
Language :
English
No. of Pages :
206 Pages
ISBN - 10 :
0240802349
ISBN - 13 :
9780240802343
Radio Programming: Tactics and Strategy (Broadcasting & Cable Series) Published On :
7 May 1996
Publisher :
Routledge
Edition :
1st
About Eric Norberg:
Eric Norberg is the author of Radio Programming: Tactics and Strategy (Broadcasting & Cable Series).
Disclaimer:
- Radio Programming: Tactics and Strategy (Broadcasting & Cable Series) book is not for reading online or for free download in PDF or eBook format.
- Table of Contents, Index, Syllabus, summary and image of Radio Programming: Tactics and Strategy (Broadcasting & Cable Series) may be of a different edition or of the same title.
- Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.
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Overview of Radio Programming: Tactics and Strategy (Broadcasting & Cable Series) Book
| Title | Radio Programming: Tactics and Strategy (Broadcasting & Cable Series) |
| Author | Eric Norberg |
| ISBN-13 | 9780240802343 |
| Publication | FOCAL PRESS |
A practical handbook for programming directors, this guide focuses on achieving specific objectives in today's modern, competitive environment. Radio Programming is designed to convey underlying principles and to assist the programmer in accomplishing specific objectives, without mandating exact implementation methods. Instead, it empowers station management and the PD to implement strategies that will work for the particular format and market niche. Radio Programming will be helpful for neophytes in programming, experienced programmers seeking further growth, air talent seeking to develop skills, and general managers trying to understand programming and effectively manage program directors without stifling creativity. It will also help general managers hire effective programmers. Eric Norberg is the editor and publisher of the Adult Contemporary Music Research Letter and a radio consultant. He has worked as a program director at several radio stations, as on-air talent and general manager, and has also operated a radio production company. For fourteen years he has written a weekly column on radio programming for The Gavin Report, a radio trade publication.