Research Methodology: Concepts and Cases: Concepts & Cases Book Information:

ition of the book Research Methodology: Concepts and Cases provides an updated, comprehensive, and stepwise understanding of the research processes with a balanced blend of theory, techniques and illustrations from a wide cross-section of businesses in India. This book makes no presumptions and can be used with confidence and conviction by both students and experienced managers. The conceptual base has been provided in a comprehensive yet simplistic way, addressing even the minutest explanations required by the reader. Every chapter is profusely illustrated with business problems related to all domainsmarketing, finance, human resource, and operations. New in this Edition Number of cases augmented from 35 to 49 Substantial revision and updating of several chapters A chapter, Conjoint Analysis has been addedA new topic, Online Research: New Age Techniques has been added

• Book Type/Genre :

Business Finance

• Book Binding :

Paperback

• Language :

• Number of Pages :

Page count varies on each edition/reprint

• ISBN - 10 :

• Research Methodology: Concepts and Cases: Concepts & Cases Published On :

• Resource:

Higher Education Textbooks, Business Finance Book is recommended for Students, Teachers, Graduates, Professionals, and all bibliophiles

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