Overview of Research Methodology: Concepts and Cases: Concepts & Cases Book

The second edition of the book Research Methodology: Concepts and Cases provides an updated, comprehensive, and stepwise understanding of the research processes with a balanced blend of theory, techniques and illustrations from a wide cross-section of businesses in India. This book makes no presumptions and can be used with confidence and conviction by both students and experienced managers. The conceptual base has been provided in a comprehensive yet simplistic way, addressing even the minutest explanations required by the reader. Every chapter is profusely illustrated with business problems related to all domains marketing, finance, human resource, and operations. New in this Edition Number of cases augmented from 35 to 49 Substantial revision and updating of several chapters A chapter, Conjoint Analysis has been addedA new topic, Online Research: New Age Techniques has been added

• Book Type :

Business&Finance

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

520 pages

• ISBN - 10 :

9325982390

• Research Methodology: Concepts and Cases: Concepts & Cases Published On :

2016

• Resource:

Students and Professionals:Textbooks, Business&Finance

Disclaimer:

• Research Methodology: Concepts and Cases: Concepts & Cases Book is not for reading online or for free download in PDF or eBook format.
• Table of Contents,Index,Syllabus,summary and image of Research Methodology: Concepts and Cases: Concepts & Cases book may be of a different edition or of the same title.
• Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.