Restoring the Soul of Business : Staying Human in the Age of Data Book Information:

eting-innovation visionary reveals the high cost of an overreliance on data and shows leaders how they can restore the soul of their businesses by reclaiming the human creativity, insight, and relationships essential to competing and winning in the new economy. Businesses great and small, from old-fashioned bricks-and-mortars to cutting-edge start-ups, are moving into uncharted territory, as they determine how to transition from an analog past to a digital future. But here's a startling and often unacknowledged truth: the promise of digital transformation can only be realized when we find a way to balance it with the promise of people. Named by time magazine as a top five marketing innovator, rishad tobaccowala draws on research and interviews, as well as his thirty-plus years of experience as a digital pioneer, business operator, and thought leader, to describe how digital companies-oness where digital tools and analogies people are integrated expertly-- develop a hybrid consciousness and learn to be proactive when they see warning signs that human traits are being subordinated to digital factors. Restoring the soul of business provides practical tools and techniques that every organization can and should implement, and challenges readers to move forward with the kind of balance that catalyzes transformation and produces one great success after another. Readers will: understand how to unleash the significant benefit that can by realized by combining emotion and data, human and machine, analogies and digital. Spot the warning signs of data-blinded companies: cold cultures with little human interaction, poor innovation stemming from stifled employees not encouraged to contribute ideas or insights, an overreliance on numbers versus instinct, and poor customer service due to automated, robotic processes that cause frustration and hurt the brand. Explore how organizations of various sizes and from different industries, from Walmart and IBM to Netflix and Google, have successfully reoriented their thinking on how to fuse technology and humanity. Gain skills to become an expert in connection critical to growth and success, including the connection between being creative and using technology, between succeeding today and thriving tomorrow, and between leveraging networks and creating new ideas and approaches. Anyone with a hand in developing an organization's culture will find penetrating observations, fresh insights, and practical guidance about how and why establishing the proper balance between human intuition, creativity, and data-driven insights can lead to increased revenue, profitability, retention-andd even joy-inn business.

• Book Type :

Analysis & Strategy

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

As Per Edition's Page count

• ISBN - 10 :

• Restoring the Soul of Business : Staying Human in the Age of Data Published On :

NA

• Resource:

Business & Economics, Analysis & Strategy Books for Students, Teachers, Graduates, Professionals, and all others

Disclaimer:

• Restoring the Soul of Business : Staying Human in the Age of Data Book is not for reading online or for free download in PDF or eBook format.
• Table of Contents, Index, Syllabus, summary and image of Restoring the Soul of Business : Staying Human in the Age of Data book may be of a different edition or of the same title.
• The Price of this product may change due to the reprinting of the book or by the publisher. For imported books, the price may change frequently due to exchange rates.
• Restoring the Soul of Business : Staying Human in the Age of Data by Rishad Tobaccowala Book reviews and ratings are trustworthy and the product description given above is true to the best. The product description posted here by sellers would be updated based on the Customer's feedback, if the details are not accurate.
• The customers who have bought this product can write your best reviews and suggest the product if the item's price is low which would be helpful for the buyers interested to purchase. Read Best & Top Books related to this item
• The above Bibliographic information is specific to this book listed for sale
• Special offers, deals & discounts on this product are subject to the terms and conditions owned by the website