Overview of Retail Management Book

This book provides a strategic, decision-making approach that illustrates how retailers plan for and adapt to today's changing and complex retail environment. Spread over eight parts, the book talks about supplier relations, retail life cycle, retailing information system, location planning and elements involved in managing a retail business, merchandise management and integrating and controlling strategy. From the very first chapter, the six steps used in developing and applying a retail strategy give students a comprehensive process to follow throughout the text as they learn about the mission, goals, consumer market, overall and specific activities and control mechanisms that are involved in a successful retail strategy.

• Book Type :

Business&Economics

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

680 pages

• ISBN - 10 :

8131733769

• Retail Management Published On :

2011

• Resource:

Students and Professionals:Business&Economics

Disclaimer:

• Retail Management Book is not for reading online or for free download in PDF or eBook format.
• Table of Contents,Index,Syllabus,summary and image of Retail Management book may be of a different edition or of the same title.
• Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.