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Retailing Management : Text and Cases | 6th Edition
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Overview of Retailing Management : Text and Cases | 6th Edition Book
| Title | Retailing Management : Text and Cases | 6th Edition |
| Author | Swapna Pradhan |
| ISBN-13 | 9789390113323 |
| Publication | MHE |
Retailing management - text and cases is a comprehensive textbook on the subject by Prof. Swapna Pradhan. The sixth edition is thoroughly revised with more focus on the changing dynamics of retailing, both nationally and internationally. Technological penetration, online retail, customer awareness, sustainability and enhanced sections on atmospheric are key building blocks of this edition. The text is interspersed with retail snapshots and real-world examples. The book suits students and practitioners alike and helps develop sound understanding of the subject as well as its applications. The perfect blend of theory and practical aspects gives an enriching experience to readers. salient features 3 New book-end cases on organization, such as, smart and Desi café new sections on mall management, e-retailing, e-store design and web atmospherics, application of technology and role of analytics role of technology and latest trends in retailing interspersed throughout the text balance between theory and practice .
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Overview of Retailing Management : Text and Cases | 6th Edition Book
Retailing management - text and cases is a comprehensive textbook on the subject by Prof. Swapna Pradhan. The sixth edition is thoroughly revised with more focus on the changing dynamics of retailing, both nationally and internationally. Technological penetration, online retail, customer awareness, sustainability and enhanced sections on atmospheric are key building blocks of this edition. The text is interspersed with retail snapshots and real-world examples. The book suits students and practitioners alike and helps develop sound understanding of the subject as well as its applications. The perfect blend of theory and practical aspects gives an enriching experience to readers. salient features 3 New book-end cases on organization, such as, smart and Desi café new sections on mall management, e-retailing, e-store design and web atmospherics, application of technology and role of analytics role of technology and latest trends in retailing interspersed throughout the text balance between theory and practice .
Book Type :
Marketing
Book Binding :
Not Available
Language :
English
No. of Pages :
688 Pages
ISBN - 10 :
9390113326
ISBN - 13 :
9789390113323
Retailing Management : Text and Cases | 6th Edition Published On :
20 July 2020
Publisher :
McGraw Hill
Edition :
Sixth
About Swapna Pradhan:
Swapna Pradhan is the author of Retailing Management : Text and Cases | 6th Edition.
Disclaimer:
- Retailing Management : Text and Cases | 6th Edition book is not for reading online or for free download in PDF or eBook format.
- Table of Contents, Index, Syllabus, summary and image of Retailing Management : Text and Cases | 6th Edition may be of a different edition or of the same title.
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Overview of Retailing Management : Text and Cases | 6th Edition Book
| Title | Retailing Management : Text and Cases | 6th Edition |
| Author | Swapna Pradhan |
| ISBN-13 | 9789390113323 |
| Publication | MHE |
Retailing management - text and cases is a comprehensive textbook on the subject by Prof. Swapna Pradhan. The sixth edition is thoroughly revised with more focus on the changing dynamics of retailing, both nationally and internationally. Technological penetration, online retail, customer awareness, sustainability and enhanced sections on atmospheric are key building blocks of this edition. The text is interspersed with retail snapshots and real-world examples. The book suits students and practitioners alike and helps develop sound understanding of the subject as well as its applications. The perfect blend of theory and practical aspects gives an enriching experience to readers. salient features 3 New book-end cases on organization, such as, smart and Desi café new sections on mall management, e-retailing, e-store design and web atmospherics, application of technology and role of analytics role of technology and latest trends in retailing interspersed throughout the text balance between theory and practice .