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Retailing Management : Text and Cases || 7th Edition || by Swapna Pradhan book by Swapna Pradhan
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Overview of Retailing Management : Text and Cases || 7th Edition || by Swapna Pradhan Book

TitleRetailing Management : Text and Cases || 7th Edition || by Swapna Pradhan
AuthorSwapna Pradhan
ISBN-139789355328137
PublicationMHE

This popular book on this subject addresses the dynamic shifts in the retail landscape. In keeping with market-leading tradition, this edition stands out with updates on critical aspects of retailing like e-retailing, omnichannel retail, changes in consumer behaviour, sustainability, and role of technology. The text, divided into five sections, covers in detail various aspects of retailing. It is a one-of-a-kind book, which includes a complete chapter on Retailing in India. The book will suit the needs of students and practitioners of retail and help develop a complete understanding of the world of retail. A blend of theory and practical aspects will help the reader understand the finer nuances of the subject area. Salient Features •Retail Snapshots highlight industry practices and reinforce theoretical aspects. •Aspects of technology and its impact on various retailing functions are interspersed throughout the text. •New sections on omnichannel retail and retail analytics. •Areas of sustainability are interspersed in relevant chapters. •Contemporary data in all the cases. •New cases on Ikea, Go Colours, and Zudio.

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Overview of Retailing Management : Text and Cases || 7th Edition || by Swapna Pradhan Book

This popular book on this subject addresses the dynamic shifts in the retail landscape. In keeping with market-leading tradition, this edition stands out with updates on critical aspects of retailing like e-retailing, omnichannel retail, changes in consumer behaviour, sustainability, and role of technology. The text, divided into five sections, covers in detail various aspects of retailing. It is a one-of-a-kind book, which includes a complete chapter on Retailing in India. The book will suit the needs of students and practitioners of retail and help develop a complete understanding of the world of retail. A blend of theory and practical aspects will help the reader understand the finer nuances of the subject area. Salient Features •Retail Snapshots highlight industry practices and reinforce theoretical aspects. •Aspects of technology and its impact on various retailing functions are interspersed throughout the text. •New sections on omnichannel retail and retail analytics. •Areas of sustainability are interspersed in relevant chapters. •Contemporary data in all the cases. •New cases on Ikea, Go Colours, and Zudio.

Book Type :
Management
Book Binding :
Not Available
Language :
‎ English
No. of Pages :
‎ 568 Pages
ISBN - 10 :
9355328133
ISBN - 13 :
9789355328137
Retailing Management : Text and Cases || 7th Edition || by Swapna Pradhan Published On :
‎ 1 July 2024
Publisher :
‎ McGraw Hill
Edition :
‎ Standard Edition

About Swapna Pradhan:

Swapna Pradhan is the author of Retailing Management : Text and Cases || 7th Edition || by Swapna Pradhan.

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  • Retailing Management : Text and Cases || 7th Edition || by Swapna Pradhan book is not for reading online or for free download in PDF or eBook format.
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  • Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.
MHE
tbhpd_9789355328137

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