Search Engine Optimization: An Hour a Day Book Information:

ltimate guide to do-it-yourself search engine optimization. It clearly explains important SEO concepts, trends and best practices before laying out a day-by-day plan for developing, managing and measuring a successful SEO plan. The hour-a-day approach makes what can be an overwhelming task feel approachable, perfect for overworked marketers, PR pros, small-business owners and professionals throughout an organization tasked with driving targeted traffic to a web site.Table of Contents:ForewordIntroductionPart I: FoundationChapter 1 - Clarify Your GoalsWhat is SEO?Do I Need to Perform SEO for My Website?What Are the Overall Goals of My Business?What Function Does My Website Serve?How is My Website Connecting with the Goals of My Business?Who Do I Want to Visit My Website?What Do I Want Visitors to Do on My Website?Which Pages Do I Most Want My Website Visitors to See?How Will I Measure the Success of This SEO Campaign?Chapter 2 - Customize Your ApproachIt's Your SEO PlanBusiness-to-BusinessBusiness-to-ConsumerLarge OrganizationSmall OrganizationReally Small OrganizationBrick-and-MortarBlogWeb DesignerNonprofitChapter 3 - Eternal Truths of SEORobots DeliverSearch Results Are BlendedAlgorithms ChangeHumans Are Smart-Computers Aren'tText MattersIt's Not Just about RankSearch Engines Don't Like TricksSEO is Not Brain SurgeryChapter 4 - How the Search Engines Work Right NowIn Pursuit of Right NowGoogle BasicsBing BasicsYahoo! BasicsOrganic Web Search Ranking FactorsBlended Search Ranking FactorsPaid PlacementSocial and Mobile WebSEO Trend SpottingPart II: StrategyChapter 5 - Get Your Team on BoardThe Challenge of SEO Team BuildingMarketing, Sales and Public RelationsIT, Webmasters and ProgrammersGraphic DesignersWriters and EditorsExecutives and Product ManagersChapter 6 - Your One-Month Prep: Keywords, Priorities and GoalsYour SEO Idea BankWeek 1: KeywordsWeek 2: Baseline AssessmentWeek 3: CompetitionWeek 4: Analytics and GoalsPart III: Your SEO PlanChapter 7 - Month One: Kick It into GearWeek 1: Basic Site OptimizationWeek 2: Site Structure ImprovementsWeek 3: Link BuildingWeek 4: Building Content for Links and EngagementChapter 8 - Month Two: Establish the HabitWeek 5: Social Media MarketingWeek 6: Set Up Your Paid Search AccountWeek 7: Selling Through SearchWeek 8: Local SearchChapter 9 - Month Three: It's a Way of LifeWeek 9: Special Opportunities: Video, Mobile and MoreWeek 10: Research and DevelopmentWeek 11: What's Your Problem?Week 12: SEO Status ReportMoving On: Forging Your Own SEO PathChapter 10 - Extra Credit and Guilt-Free SlackingThe Slacking SpectrumThe Extra Credit ContinuumExtra Credit TasksAppendixGlossaryIndex

• Book Type/Genre :

Computer Science

• Book Binding :

Paperback

• Language :

• Number of Pages :

Page count varies on each edition/reprint

• ISBN - 10 :

• Search Engine Optimization: An Hour a Day Published On :

• Resource:

Computers & Internet, Computer Science Book is recommended for Students, Teachers, Graduates, Professionals, and all bibliophiles

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