Overview of Service Management and Marketing: Customer Management in Service Competition, 3ed Book

The book contains fully updated researches from the services marketing and relationship marketing field. It also includes new material on service recovery along with an in depth discussion of the basic ground rules and objectives of marketing.

• Book Type :

Business&Finance

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

496 pages

• ISBN - 10 :

8126512873

• Service Management and Marketing: Customer Management in Service Competition, 3ed Published On :

2007

• Resource:

Students and Professionals:Textbooks, Business&Finance

Disclaimer:

• Service Management and Marketing: Customer Management in Service Competition, 3ed Book is not for reading online or for free download in PDF or eBook format.
• Table of Contents,Index,Syllabus,summary and image of Service Management and Marketing: Customer Management in Service Competition, 3ed book may be of a different edition or of the same title.
• Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.