Overview of Services Marketing Book

This is a comprehensive textbook designed to meet the requirements of MBA students in Indian business schools. It deals with the marketing of services as a separate discipline as distinct from conventional business marketing. It presents its core concepts, and elucidates them through managerial applications. The book provides in-depth coverage of themes unique to the understanding of the subject. Among important topics discussed are: the elements of the marketing mix (people and the physical evidence of a service), the gap between expected and perceived service, customers' role in service delivery, special pricing

• Book Type :

Business&Finance

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

452 pages

• ISBN - 10 :

0195667581

• Services Marketing Published On :

20 Feb 2004

• Resource:

Students and Professionals:Textbooks, Business&Finance

Disclaimer:

• Services Marketing Book is not for reading online or for free download in PDF or eBook format.
• Table of Contents,Index,Syllabus,summary and image of Services Marketing book may be of a different edition or of the same title.
• Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.